Finding the Unknown Unknowns - the True Value of AI for an Organization
- Untapped Energy
- Jul 17
- 2 min read
Updated: 6 days ago

It is increasingly common to invest into AI to automate the repetitive tasks ("known knowns") or to explore questions that can be articulated but cannot be answered ("known unknowns”). Yet, some of the most valuable uses of AI for a company is tackling the "unknown unknowns" — these are insights that managers don't even realize are missing until they are unearthed by the output of an AI model. By exploring years of sensor data, call logs, or shipment records, these AI models can surface correlations and anomalies quickly and that may have otherwise escaped human analysis: excess energy usage during production, chronic micro‑stoppages in a distribution network, unexpected cross‑selling opportunities in commercial pathways. Many organizations manage their operations through budgets, KPIs, OKR's and risk reviews, which are designed for defined problems. The ability of an AI model to augment ‘discovery value’ widens a firm’s operational possibilities.
Canadian firms tend to explore fewer AI applications compared to their global peers, missing out on productivity gains and innovation opportunities. AI Literacy can change this.
This is why the Government of Alberta, with support from the Federal Government, has selected Untapped Energy as the lead nonprofit organization to design and deliver an AI Literacy Program aimed directly for employers. A series of online and in-person sessions provide the necessary tools to help your organization:
• Build AI Fundamentals and Data Fluency
• Achieve Critical Thinking and Fact Checking skills
• To implement AI responsibly and ethically
• Effectively plan for the future of your organization's workforce & required AI competencies
All participants will be provided with a Strategic AI Adoption roadmap and complete an AI Organizational Skills maturity assessment, a key foundation for your organization to prepare for its future workforce and talent strategy.
Effective AI adoption and implementation is not an isolated effort. Being able to rely on trusted ecosystem partners is the key to a successful AI adoption in your organization. Untapped Energy is pleased to showcase Ovyana Advisory Partners as a trusted ecosystem partner you can count on for your AI adoption.
For effective AI Implementation, a company needs to know how READY it is for this technology which has vast disruption potential. Ovyana Advisory Partners guides businesses in identifying practical, high-impact opportunities to integrate AI into their operations, enhancing efficiency, boosting productivity, and driving measurable ROI. This is done through an industry leading AI Readiness Assessment. This Assessment is designed to help organizations discover their AI maturity and readiness level before making any AI investments. Through this time-effective Assessment, readiness across key enablers is determined to provide a clear picture of existing gaps and guidance on how to prioritize efforts so AI investments deliver real, measurable value.
Register today at early bird pricing: $499 (prices go up to $599 on August 15). Or, connect with Joe (joe@ovyanaadvisory.ca) to learn more about how they are helping others with their AI implementation. They have a discount code that will give you 25% off access to this AI Literacy Program.